What does a branding program entale?
Have you ever noticed some companies that have no consistency between one
marketing tool to the other? Their business card looks completely different from
their letterhead and brochures. This is not a good way for your futures customers
to remember your business, consistency is everything.
Your business should have the same logo, the same color scheme and the
same “look” on every marketing tool. If a customer can’t remember the exact
name of your business, they might remember your look or your color scheme
when rummaging through their roledex looking for you.
People are usually creatures of habit and your business can feed
into the feature by being consistent and giving them something
besides your business name to remember you by.
The branding program on the right of the page was done
correctly and to perfection accordingly to the client. Their business cards
match their envelope that matches their letterhead. Their small brochures
match their large brochures that match their folders and have the exact
same color scheme all the way down to their post-a-notes.